As an online marketer, I believe my updates would reach to my potential subscribers on time and for that I have to keep up to date myself. Recently I found one more update that came up from Google. Early this year at Google Marketing Next, they have introduced another ability from which the webpage’s landing page for the search text ads would load fast. And globally, they will be starting rolling out this concepts to all AdWords Advertisers in two weeks.
Your efforts will be count when the message reached to the user in one second or two. Keeping best example, if user is searching for the cheapest flight and or ordering online, visitors have no time, hence they demand fast and seamless experiences on mobile or any other gadgets. More delayed in providing the solution for any query to the users would affects conversions fall by up to 20%. As a business, you would definitely loosen up potential traffic, engagement and sales, if your user found website’s landing page loads slow.
Technology always help publisher and advertiser to brand their names, so that’s where AMP (Accelerated Mobile Pages) can help, the Google’s Open source AMP Project that come up with the purpose of making user behavior good via providing web faster and more even better. Even I have tried this as a user and found that they are so fast and appear to load immediately.
We are also looking to incorporate AMP Landing Pages concept to get a faster mobile ad experience.
Jet Set Go!!!!! Get your mobile landing pages ready.
Google knows how to provide a better ad experience to the user. That why the landing page experience is the vital factor and accordingly google would determine the ad rank and pricing. By directing the search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect. To get started, check out the AdWords Developer's Guide for AMP and learn how to create AMP landing pages.
Better landing page experiences drive better results
“With AMP, we were able to improve mobile performance, achieve impressive results and double our conversion rates. AMP really moved the needle for Greenweez.” - Simon Le Fur, CEO, Greenweez
“AMP plus AdWords equals better conversion rates. These results also prove that even if your mobile site loads in four seconds, there’s scope for improvement. We’re absolutely confident about the benefits of AMP. We’re now building more and more AMP pages for most of our large and enterprise clients across all markets.” - Leif Grenevall, CEO, Adtraction Visits
“We've seen some good early results with AMP including improvements in engagement metrics, such as bounce rate, pages per session, and conversion rate. It’s clear that AMP’s faster loading times are driving a better user experience.” - Mike Carmody, Director of Paid Search, Saatva Mattress
To see the percentage of clicks that go to invalid AMP pages, visit the "Landing Pages” page in the new AdWords experience. You can then work with your webmaster to ensure your landing pages comply with AMP guidelines and fix potential issues.
AMP landing pages for search text ads will be available for all mobile clicks—however, caching will initially only be available for the Chrome browser on Android. We’ll be rolling out support for additional mobile browsers in the coming weeks. Learn more in the AdWords Help Center.
SOURCE: Google Inside AdWords.