Keywords are words that businesses use on their website or blog to describe heir brand, product or services and which search engines use to conduct searches. A key-phrase is a group of keywords.
If you are selling legal services aimed at company directors, your keywords may include: ‘layer’, ‘legal’, ‘directors’, and your key phrases may be: ‘legal services in Delhi for directors buying and selling companies’ or ‘legal help selling company’ , Most people use more than one word when searching online, which is why key phrases are important.
Also, if I am looking for a coffee machine for the office, I am likely to type into Google: ‘Coffee machine office west indies’. So, if you are a supplier of coffee machines, you may want to include your location in your keywords.
Your Keywords / Key phrases should be repeated in :
- Links to and from your website.
- Heading and subheadings.
- The body text on the page.
- Any images used.
- The TITLE of your web page.
- Any testimonials from clients.
To find popular keywords, you can search:
Google Trends, which analyses search results to identify the world’s interest in various topics. Twitter #hashtags. There are more ways to find popular keywords which you can find in my next podcasts very soon.